Indie beauty brand builder and product experts. We bring dreamers and (new) entrepreneurs together. We work with influential individuals to transform digital identities into real-life brands.

Daniel Kiyoi & Melanie Hutchinson

Friends & colleagues for over 15 years, these two know what it takes to build your dream products and brands.


He is a Los Angeles based entrepreneur with over 15 years of experience in the beauty industry. At just 26 he became tarte’s creative director and was a crucial part of their growth, leading web and packaging design teams for eight years. He has two art degrees in oil painting and graphic design, and his clean aesthetic is influenced by nature, fashion and small surf towns around the world. When he’s not busy working, he’s either drinking wine or...drinking wine.


She is a product development maven and lover of the beauty industry. She too, has 15 years of industry experience, ranging from custom formula creation to global operations and production. Her inspiration comes from beach hopping around the globe (with her husband), listening to R&B music, discovering indie fashion designers, and testing beauty products (duh). Mel knows how to work AND play. She'll keep you on a tight schedule and then dance the night away with you