WE ARE BEAUTY BRAND BUILDERS

With an unrivaled network of R&D and manufacturing facilities, countless connections in science, and research driven to be a force for beauty, Magic Dusk is an innovation powerhouse. We harness our expertise to help tackle some of beauty’s biggest challenges.

Both divisions of Magic Dusk (MD) have a history of groundbreaking innovation, supported by a firm foundation of scientific brilliance, a comprehensive portfolio of high-quality ingredients, and best-in-class creative expertise.

If you’re looking to launch a brand or revitalize your existing brand, then Magic Dusk is for you! 

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  • GROWTHMD

    With expert product development, operational excellence, and unmatched creativity, we infuse new energy into post-launch businesses that seek innovation or brand rehabilitation. We go beyond the essentials to co-develop elevated, science-backed products. 

    Our team also specializes in enhancing brand aesthetics, ensuring a cohesive and captivating market presence. Whether refining the visual language or revitalizing product assortment, GROWTHMD delivers tailored solutions that drive market impact.

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  • INCUBATION

    Have a vision but don’t know how to build it?

    Ideas can be difficult to translate, but as beauty veterans, we speak your language and bring concepts to fruition.

    From foundational strategy to scalable execution, we craft, refine, and launch brands that resonate with consumers and grow market share.

    Let’s collaborate to make your vision a reality—introduce yourself and submit your business plan >

WE SHAPE THE FUTURE

Curious, open-minded, and driven by breakthrough innovation, we are passionate creators with over 15 years of combined beauty expertise. We take joy in forging a path forward with our clients. When brands want to reimagine their products, they turn to us.

We work as one—welcoming customers and clients into the fold. We embrace inclusivity, celebrate our differences, and grow through shared learning. We break down barriers, prioritize each other’s well-being, get scrappy where we need to, and create an environment where success is mutual. Together, we thrive, look out for one another, and create a lot of fun along the way!

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MEET THE MAGIC MAKERS

Daniel Kiyoi & Melanie Hutchinson

Friends & colleagues for over 15 years, these two know what it takes to build your dream products and brands.

DANIEL KIYOI

He is a Los Angeles based entrepreneur with over 15 years of experience in the beauty industry. At just 26 he became tarte’s creative director and was a crucial part of their growth, leading web and packaging design teams for eight years. He has two art degrees in oil painting and graphic design, and his clean aesthetic is influenced by nature, fashion and small surf towns around the world. When he’s not busy working, he’s either drinking wine or...drinking wine.

MELANIE HUTCHINSON

She is a product development maven and lover of the beauty industry. She too, has 15 years of industry experience, ranging from custom formula creation to global operations and production. Her inspiration comes from beach hopping around the globe (with her husband), listening to R&B music, discovering indie fashion designers, and testing beauty products (duh). Mel knows how to work AND play. She'll keep you on a tight schedule and then dance the night away with you.